Ultimate Summer Sweepstakes

Challenge: Chevrolet Local Marketing Associations wanted to build leasing and sales interest in the Cruze, Malibu and Equinox vehicles. Their goal was to create excitement, increase customer inquiry—and drive traffic in dealerships and online.

Program Objectives:
• Increase leasing agreements and sales for Chevrolet Cruze, Malibu and Equinox
• Expand Chevrolet mindshare within specific demographic segments
• Grow grassroots-level conversation about “the new Chevrolet” brand

Monkeybread developed the “Ultimate Summer Sweepstakes.” Supported with a focused, integrated social media campaign on Facebook and Twitter, the sweepstakes promotion exceeded goals for fans, entries, leads, information requests and even new-car sales! The winner received a 3-year lease on a Chevrolet Cruze, Malibu or Equinox.

More than . . .
• 23,270 new Facebook fans
• 7,500 sweepstakes entries
• 3,700 new qualified leads
• 3700 requests for vehicle information