Reverie

Program Objectives:

• Enhance brand awareness through increased impressions—associated with customization, innovation, and fitness.
• Engage prospects and customers in community around content that emphasizes fitness and passionate living.

Solution: Monkeybread developed an integrated test-market strategy that engaged CrossFit influencers directly to help systematically drive community participation and involvement. Core tactics included social media content development, multimedia publishing, conversation moderation, sweepstakes management, and creating a customized landing page on the Reverie website. The approach established a lead-flow process for Reverie that cultivated qualified visitors and customers through a strategic content marketing system—ultimately empowering them as brand promoters.

Results

More than . . .
• 7.3 million targeted impressions across Facebook, Twitter and Instagram
• 2600 visits to the landing page on the Reverie site