Gimme Five Sweepstakes

Challenge: Papa Murphy’s, a “take-n-bake” pizza restaurant concept, is the fifth largest pizza company in the U.S. and top-rated restaurant chain—with more than 1,400 locations in the U.S., Canada and the United Arab Emirates. Due to our proven expertise in maximizing local social ROI, Monkeybread was recently brought in by one of our agency partners to develop a customized local social media solution for Papa Murphy’s cooperative marketing groups.

Program Objectives:
• Grow the Papa Murphy’s Facebook community
• Build brand awareness and affinity.
• Activate a national promotional campaign across local, social communities

Solution: The Monkeybread team developed a strategy that maintained the integrity of Papa Murphy’s brand messaging while simultaneously incorporating hyper-local posts and tweets. The “Gimme Five Sweepstakes” highlighted Papa Murphy’s limited-time offer for $5.00 pizzas.

Results:
• 105% increase in Facebook community during promotional period