Manuscript Cellars

Challenge: Prairie Creek Beverages, a fine wine and spirits brand development company, wanted to rebrand and refresh Manuscript Cellars using the power and immediacy of digital content marketing and social community engagement.

Program Objectives:
• Create and differentiate the Manuscript Cellars brand within the competitive wine market
• Build a strategy to engage targeted customer personas and core product attributes of entertaining, literature, and fun.

Prairie Creek asked Monkeybread to deliver a comprehensive solution—from concept to execution. And here’s what we did. Based on its tagline, “Our Wine, Your Stories . . . ,” the Monkeybread team developed a complete brand story that included a refreshed website concept and all associated content, as well as a fully integrated inbound marketing strategy, social media campaigns and multimedia events.

“Monkeybread is an excellent agency. They quickly identified our core consumer for our wine brand and designed a digital media strategy to effectively impact our potential consumer. Their creative content work is second to none.”

Mike Howard
Prairie Creek Beverages, LLC