Genesis

Challenge: The Genesis management team needed a proven and powerful social media marketing partner to build brand awareness in the investment banking and online real estate platform spaces—to generate qualified leads for Genesis Capital and membership interest in Genesis Auctions.

Objectives:

  • Generate qualified, high-value leads for Genesis Capital
  • Build and nurture a community designed to provide relevant information to interested, qualified real estate investors
  • Provide real-time, actionable data about listings and auctions
  • Generate interest in and grow membership of the Genesis Auctions platform

Solution: Monkeybread researched the real estate and investment banking markets to develop an integrated digital strategy that drives a consistent inbound marketing engine—generating high-potential leads for Genesis Capital and qualified membership inquiries for the Genesis Auctions platform. The initiative optimizes relevant, targeted content marketing tactics, such as email campaigns, blogging, SEO, mobile, and online community management.

Results: Though recently launched, the program is generating better-than-expected lead response among prospect and client groups, including “real-estate-savvy” investors and “targeted-range” investment clients.

“We hired the Monkeybread team to help us navigate the ever-changing social media landscape. They developed a targeted, comprehensive solution that leveraged the channels that make the most sense for our business and budget. To date, the overall results and most important, leads generated, have far exceeded our expectations.”

Amy Lowe, Director of Business Development