Back Yard Burgers

Challenge: Back Yard Burgers, an independent group of high-growth, franchised premium burger restaurants throughout the southern U.S., was looking for a comprehensive, value-focused social media strategy to help drive engagement and develop brand awareness within the millennial male market segment.

Solution: Monkeybread helped the Back Yard management team implement an all-inclusive social media marketing strategy that integrated Facebook, Twitter and Instagram campaigns

Program Objectives:
• Expand and deepen relationships within male Millennial segment to increase sales
• Drive e-club sign ups
• Build brand awareness and participation
Solution: Monkeybread helped the Back Yard management team implement an all-inclusive social media marketing strategy that integrated Facebook, Twitter and Instagram campaigns

Results:
More than . . .
• 18,000 interactions with unique Facebook users
• 31,000 fans on Facebook
• 1,500 Twitter followers
• 9,000 likes on Instagram

“I hired Jeanie and the Monkeybread team to support our Social Media efforts at Back Yard Burger. I feel great. . . (They) are an experienced group of individuals who understand that social media must be a reflection of the brand strategy and deliver against the brand promise. Jeanie has tons of big brand experience and really understands what resonates with consumers. She also has a keen understanding of the metrics that turn into tangible business results. I have enjoyed working with Jeanie and would hire her again without hesitation.”

Monte Jump
Chief Operations Marketing Officer
Backyard Burger